Potential Villain Winter Lookbook Photoshoot: Behind the Scenes

I’ve been yet again blessed with an opportunity to help out the up and coming clothing brand, Potential Villain, with their new lookbook.  Gino Lagua and I set up a pretty basic strobe and background layout.  With this shoot, we were aiming to get some nice clean basic shots.  Potential Villain designed a ton of new icon t-shirts, crew necks, sweathers, and a beanie for this season.  To keep things consistent and simple, two amazing models were chosen to strut their stuff in front of the camera.  Make up artist, Abet Lardizabal, helped out with providing some great make up for the models.  She was able to provide a very nice natural look to the models with a bit of edge.  It’s been great working with all these people.  Through out the years, we have all been developing close relationships as friends, and it’s been quite exciting to see us all use our talents to help one another.

Thank you Potential Villain for letting us help you out.  You guys are constantly growing to the next level.  Keep doing what you’re doing.  Thank you Gino and Abet for letting work side by side with you.  It’s always a blast working together and simply enjoying the work we do.  Let’s keep working on projects together:-)

Here are a few behind the scene shots from the shoot.  Stay tuned for the release of the official lookbook images on their site!

CLOTHING: POTENTIAL VILLAIN

PHOTOGRAPHERS: GINO LAGUA & ALEX ROY

MAKE UP ARTIST: ABET LARDIZABAL

Ricebowl 2009

Another annual Ricebowl tournament starts out the Thanksgiving Break.  Unfortunately, the tournament had to come to an end a lot sooner than expected due to unfortunate conflicts, but everyone had a great time.  I wanted to personally congratulate all the teams for putting in so much effort into a fun event.  To my peeps at UIUC PSA, you guys rock!  I know a bunch of us were bummed out that you couldn’t finish off the tournament, but your sportsmanship was a blessing to see.  It was great seeing everyone work as a team.  There was so much positivity on the field.  Everyone cheering on the sideline, the huge support from EVERYONE, and the insane amount of athleticism and effort brought out by the coaches and team members.  You guys rock!!!!!  I hope things workout better in the future.  But in the meantime, enjoy some pics:-)

beautiful weather = car wash day

this weekend was absolutely beautiful so i decided to wash the M cars before the Chicago weather goes crazy again. check em out and let me know what you think!

shots were taken with a Canon 5DII, 35mm f/1.4L, 85mm f/1.2L II, and 45mm f/2.8 TSE

** stay tuned for a website and blog revamp COMING SOON!**




my mode of transportation

i upgraded the driver seat of the vehicle that takes from photoshoot to photoshoot.  enjoy.







canon runs in the fam

dug up my parents first camera when they first came to the states.  its a Canon AE-1 Program attached to a Canon 50mm f/1.8 lens.  they also have a third party brand 75-200 f/4.5 but i think its broken.  but ive been looking to purchase a range finder, but i think im going to move towards the medium format route and play with this on the side haha.  stay tuned for updates on my film ventures