I’ve been yet again blessed with an opportunity to help out the up and coming clothing brand, Potential Villain, with their new lookbook. Gino Lagua and I set up a pretty basic strobe and background layout. With this shoot, we were aiming to get some nice clean basic shots. Potential Villain designed a ton of new icon t-shirts, crew necks, sweathers, and a beanie for this season. To keep things consistent and simple, two amazing models were chosen to strut their stuff in front of the camera. Make up artist, Abet Lardizabal, helped out with providing some great make up for the models. She was able to provide a very nice natural look to the models with a bit of edge. It’s been great working with all these people. Through out the years, we have all been developing close relationships as friends, and it’s been quite exciting to see us all use our talents to help one another.
Thank you Potential Villain for letting us help you out. You guys are constantly growing to the next level. Keep doing what you’re doing. Thank you Gino and Abet for letting work side by side with you. It’s always a blast working together and simply enjoying the work we do. Let’s keep working on projects together![]()
Here are a few behind the scene shots from the shoot. Stay tuned for the release of the official lookbook images on their site!
CLOTHING: POTENTIAL VILLAIN
PHOTOGRAPHERS: GINO LAGUA & ALEX ROY
MAKE UP ARTIST: ABET LARDIZABAL













by alexroy
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